Builder since 1997. Coder turned designer turned PM and occasional team-builder.

Currently senior IC at Sunday, where I own the $30M acquisition funnel and am designing its first AI-powered lawn diagnosis feature.


Selected Work

2025

Teaching a lawn funnel to see.

Sunny AI — Sunday · AI Product

2024

60 tests. 115% CVR. $1.2M over goal.

Acquisition funnel — Sunday · Growth

2018–23

5x revenue, bootstrapped. No playbook.

Two-sided marketplace — Verblio · Product Leadership

On AI and the PM craft

AI executes your thinking. It doesn't replace it. The bottleneck isn't the model—it's the human architecture behind the prompt. The PMs who will matter in this era are the ones who can think clearly about what to build, for whom, and why.