Background
Background spans front-end engineering (HTML, CSS, JS—since 1997), design (BFA; Tough Mudder, Blue Apron), and product (Verblio, Sunday). Three different job titles, one repeating pattern: I make the invisible legible. Broken experiences become clear ones. Chaotic processes become trusted systems. Skeptical stakeholders become advocates.
I think in systems, write with clarity, lead with empathy, and build with taste. Most PMs claim two of these. I have receipts for all four.
Currently Senior PM at Sunday (Boulder, CO), where I own the D2C acquisition funnel and am designing the first AI feature—a vision model that analyzes yard photos and returns structured assessments for leads before they enter the purchase flow. Actively looking for my next role at an AI-native or AI-forward company.
Experience
Senior Product Manager
Sunday · Boulder, CO
Inherited a broken acquisition funnel. Built it into a machine. 60+ A/B tests, 115% CVR improvement, $1.2M over revenue goal in year one. Currently designing Sunny AI—the first AI feature in the product, a vision model that analyzes yard photos and returns structured lawn assessments.
Head of Product & Design (Director → VP)
Verblio · Denver, CO
Built the product and design org from zero at a bootstrapped two-sided content marketplace. Hired and developed a team of four—both direct reports promoted within a year. Drove 5x revenue growth without external funding over 4.5 years.
Graphic Designer
Blue Apron · New York, NY
First designer on the marketing team. Owned art direction, editorial design, animated email, and infographics at scale. First time working with a real creative director—skills accelerated fast.
Graphic Designer
Tough Mudder · New York, NY
Created the Murderella brand from scratch. Differentiated through full Adobe suite fluency and fast production. Was offered the manager role when my boss left—then Blue Apron called.